Streamline Your Workflow with Our Agency Processes
We have well-established and effective work processes for all our services. We create, execute, and monitor customizable processes that drive delivery and quality.
Web Design Service Process
- Develop a plan for the website based on the customer’s requirements and the desired outcome. Discuss the specifics of the project with the customer and agree on a timeline and budget.
- Design wireframes and prototypes for the website. Use software such as Adobe Photoshop or Sketch to create visuals to illustrate the website structure and user interface.
- Create the visual design of the website. Choose a color scheme, font, and overall design aesthetic that will be consistent throughout the website.
- Test the website for usability and functionality. Ensure that the website is compatible with various browsers and devices. Make sure that all links, forms, and navigation systems work properly.
- Develop the website using a content management system or programming language. Code the website with HTML and CSS, and use a JavaScript library to make the website interactive.
- Make the website live and upload content. Transfer the website to a server, configure the domain settings, and test the website again to make sure everything is working properly. Upload text, images, and other content to the website.
- Monitor website performance and make adjustments as needed. Track website traffic and user engagement to make sure the website is meeting the customer’s goals. Make changes and updates to the website as needed.
Search Engine Optimization Service (SEO) Process
- Optimize the website for search engines. Conduct extensive research and analysis to identify the most relevant and beneficial keywords to use. Utilize these keywords to optimize the title tags, meta descriptions, and content of the website for higher visibility and ranking in search engine result pages.
- Monitor website rankings and adjust SEO strategy as needed. Track the position of the website in search engines for various keywords and make changes to the SEO strategy to improve the website visibility and rankings.
- Analyze website performance and make adjustments. Continuously analyze the user engagement, website traffic, and other website metrics to determine the effectiveness of the SEO strategy. Make changes to the website and SEO strategy as needed to ensure the website is optimized for maximum visibility and user engagement.
- Stay up to date with the latest SEO trends and best practices. Monitor the latest SEO news and best practices, and apply them to the website as needed to stay ahead of the competition and maximize SEO performance.
- Create and maintain technical SEO documents. Create and maintain technical SEO documents such as sitemaps, robots.txt, and structured data to ensure search engine crawlers are able to access the website correctly and efficiently.
- Generate reports on SEO performance. Create regular reports on the SEO performance of the website to track the effectiveness of the SEO strategy and make adjustments as needed.
Content Marketing Process
- Identify the target audience and develop a strategy to reach them. Research the demographics, interests, and needs of the target audience to create content that will be effective in reaching them.
- Create content that is relevant and engaging. Develop content that is tailored to the target audience and optimized for maximum impact and engagement.
- Develop a content distribution plan. Create a plan to distribute the content across various platforms such as websites, social media, and email campaigns.
- Monitor and measure the performance of the content. Track the performance of the content across various platforms to determine the effectiveness of the content.
- Make adjustments to the content and distribution plans as needed. Make changes to the content and distribution plans as needed to maximize the impact and engagement of the content.
- Generate reports on the performance of the content. Create regular reports to track the performance of the content and make adjustments as needed.
- Optimize content for search engine results. Utilize SEO techniques such as keyword research and link building to make the content more visible to the target audience.
- Monitor engagement and make adjustments to the content. Track the engagement of the content and make changes to improve the effectiveness of the content.
- Create a content calendar to plan future content. Develop a content calendar to plan and organize upcoming content in order to maximize its effectiveness.
Social Media Marketing Process
- Identify the target audience and develop a social media strategy to reach them. Research the demographics, interests, and needs of the target audience to create content that will be effective in reaching them.
- Create content that is relevant and engaging. Develop content that is tailored to the target audience and optimized for maximum impact and engagement.
- Develop a social media distribution plan. Create a plan to distribute the content across various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Monitor and measure the performance of the content. Track the performance of the content across various social media platforms to determine the effectiveness of the content.
- Make adjustments to the content and distribution plans as needed. Make changes to the content and distribution plans as needed to maximize the impact and engagement of the content.
- Generate reports on the performance of the content. Create regular reports to track the performance of the content and make adjustments as needed.
- Optimize content for social media algorithms. Utilize techniques such as understanding the platform’s rules and regulations, leveraging influencers, and creating content at the right times to make the content more visible to the target audience.
- Monitor engagement and make adjustments to the content. Track the engagement of the content and make changes to improve the effectiveness of the content.
- Create a content calendar to plan future content. Develop a content calendar to plan and organize upcoming content in order to maximize its effectiveness.
Website Maintenance Process
- Monitor website performance and make necessary updates. Monitor the website for potential errors or bugs, and make necessary changes or updates to ensure the website is running optimally.
- Manage website content and ensure it is up to date. Update content on the website as needed, such as text, images, videos, and other media.
- Ensure website is secure and functioning properly. Implement security measures such as malware scanning and an SSL certificate to protect the website from malicious attacks.
- Monitor website analytics and make adjustments as needed. Track website performance metrics such as page views, user engagement, and conversion rate to identify areas of improvement and make necessary changes.
- Optimize website for search engines. Utilize SEO techniques such as keyword research, link building, and optimizing page titles and meta descriptions to improve the website visibility and rankings in search engine result pages.
- Generate reports on website performance. Create regular reports to monitor the performance of the website and identify areas of improvement.
- Stay up to date with the latest web technologies. Monitor the latest web technologies and trends, and apply them to the website as needed to ensure the website is up-to-date and functioning optimally.
- Address customer inquiries and feedback regarding the website. Respond to customer inquiries and feedback related to the website in a timely manner.
Digital Agency Processes FAQs
Most frequent questions and answers
A digital agency process refers to the steps and methods a digital agency uses to complete projects for clients. These processes can vary from agency to agency, but typically include discovery and research, strategy and planning, design and development, and testing and launch.
During the discovery and research phase, the digital agency works closely with the client to gain a deep understanding of their business, audience, and goals. This phase often involves market research, competitor analysis, and stakeholder interviews. The goal is to gather as much information as possible to inform the strategy and plan for the project.
In the strategy and planning phase, the digital agency uses the information gathered in the discovery and research phase to create a comprehensive plan for the project. This phase often involves creating a project timeline, identifying resources and talent needed, and defining the scope of work.
Once the strategy and plan have been established, the digital agency moves into the design and development phase. This phase involves the creation of wireframes, prototypes, and visual designs, as well as the actual development of the website or application.
Before a project is launched, it must be thoroughly tested to ensure it meets the client’s requirements and expectations. The testing and launch phase involves quality assurance testing, user acceptance testing, and any necessary bug fixes. Once the project has passed all tests, it is launched to the public.
Changes to the project scope can occur for a variety of reasons, such as a change in client requirements or a discovery made during the development process. If changes to the project scope are necessary, our specialist will work with the client to assess the impact of the changes and determine how to proceed. In some cases, changes to the project scope may result in additional costs or a delay in the timeline.
Our specialist will communicate with clients on a regular basis throughout the project to keep them informed of progress and to address any questions or concerns. Communication methods may include in-person meetings, email, phone calls, or video conferences.
If you need more help, or have additional questions, please contact us directly.
